*Sold upackaged by ounces in weight, not volume - available for purchase in-store, bring your own container to refill or buy one of ours to reuse.

The brand you love, but more affordable! Rustic Strength's Economy line uses plant-based, 100% biodegradable ingredients. The active ingredients are slightly less concentrated than Rustic's regular line, but the detergent still does the job! Ingredients are higher quality than other top brands, and far superior to those used by mega corporations.

Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients.

• Color-safe
• Safe for the most sensitive skin
• Can be used in regular or HE (high-efficiency) washers
• 100% biodegradable

Ingredients

Charcoal Filtered Deionized Water, Sodium Coco-Sulfate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Sodium Citrate, Sodium Gluconate, Sodium Carbonate, Essential Oils and/or Phthalate-Free Fragrance Oils, Methylisothiazolinone, Benzisothiazolinone (preservatives used sparingly, prevents bacteria from growing in container)

Directions:

1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled/large load

With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.

If you have lots of bubbles in your washing machine, decrease how much detergent you use.

If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.

Septic and gray water safe.

When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.

When to use Warm Water
Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.

When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.

Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.

Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.