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Product details
Brand: Rustic Strength
*Sold upackaged by ounces in weight, not volume - available for purchase in-store, bring your own container to refill or buy one of ours to reuse.
Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients
PH Balanced
Color-Safe
Non-Irritating
Non-Drying
Removes excess oils without stripping
Helps remove other product residues from hair
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.
Gentle Cleansing| Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin. Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.
Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ perfume-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Ingredients
Charcoal Filtered Deionized Water• High purity water
Cocamidopropyl Hydroxysultaine• Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
Sodium C14-16 Olefin Sulfonate• This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
Vegetable Glycerin (glycerin)*• Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.
Decyl Glucoside •A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Caprylyl Capryl Glucoside• A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
Phenoxyethanol Caprylyl Glycol, Caprylyl Glycol, Potassium Sorbate, Sodium Benzoate• Food-grade preservatives. Used sparingly to prevent bacteria from growing in container.
Essential Oils• Scent
Citric Acid• Balances pH
Scent information
Unscented: Contains no essential oils or phthalate-free fragrance oils
Rustic Strength Phthalate-Free Fragrance Oils are aromatic compounds made of GRAS (generally regarded as safe) synthetics. These fragrances do not contain any chemicals on the California Prop 65 list known to cause cancer or reproductive harm ( such as phthalates, parabens, dyes, formaldehyde and more ).
Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients
PH Balanced
Color-Safe
Non-Irritating
Non-Drying
Removes excess oils without stripping
Helps remove other product residues from hair
Now thicker and more luxurious! With this improved formula we recommend pumping this product.
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.
Gentle Cleansing| Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin. Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.
Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ perfume-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Directions:
Wet hair completely. Pump desired amount (dependent on hair length) onto palm of hand. Gently massage into hair and scalp until it lathers. Work the shampoo through the hair. For stronger lather, wet hair again and work in more shampoo. Rinse scalp and hair thoroughly.
This shampoo is designed to cleanse your hair without stripping it of its natural oils or drying out the skin or scalp.
It should be followed with our Coconut Conditioner.
